The Purpose of the assignment is to assess your ability to identify trends and to apply
them in an appropriate way to a brand.
Choose a fashion brand from the list below:
Zara
Nike
You must research and select a current marketing trend, appropriate for your
chosen brand.
• Critically evaluate how the marketing trend will provide a competitive
advantage for the fashion brand.
• Propose and describe what promotion, pricing and/or retailing strategies you
would adopt to maximize this business opportunity (marketing trend) for the
chosen brand.
• You must create a fashion product oriented mood board, which visually
forecasts a fashion trend for the fashion brand for Autumn Winter 2014.
• You must choose one product category only.
• Your mood board should reflect the brands visual identity.
• Your mood board can be created manually or digitally, however it must be
submitted digitally as a power point slide, with a second slide containing no
more than 250 words evaluating why the fashion trend you have
forecasted is relevant and appropriate for the brand to adopt for Autumn
Winter 2014.
• Please note the 250 words contained on the second slide will not be
counted as part of your word count.
You are expected to use appropriate literature, secondary data and business intelligence
to support your arguments. All images should be directly relevant to your text.
Conclusions and recommendations to be included within the 2000 word count. Abstract,
Appendices, Bibliography and Table of Contents do not contribute to the final word
count.
Structure for Writing your Assignment,
• Title Page with the title of your report, relevant image, your name, student
number, the title of your degree and pathway, the date and your word count.
• Abstract, (Summary of your assignment 150 words)
• Table of Contents
• Introduction
•
•
• Conclusion
• References
• Bibliography
• Appendices (If appropriate)
Visual Do’s and Don’ts
• Do use images to enrich and illustrate your essay where relevant to support your
text.
• Do reference all images correctly using the Harvard referencing guide.
• Do not use images that are not connected to your to your assignment text.
• Do not use images out of context or simply for ornamentation.
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