win-win strategy (economic balanced with environment responsibilities) but also a CSR stratgy (social impacts)
develop a win-win strategy based on CEO2 (use the game!) and a CSR one, how you present is up to them. You can have them separated or have the win-win as part of their CSR strategy, I don’t mind. You can also have the win-win and CSR as part of a Sustainability Policy.
http://www.pgecorp.com/index.shtml
http://www.pge.com/
http://knowledge.allianz.com/ceo2/en_ext.html
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