RANDING PAPER
This individual paper will involve an analysis of a specific existing brand and the choice of brand will be subject to prior instructor approval. The body of the paper should be at least 1500 words, double-spaced, and the paper should include a works cited section on a separate page, with at least 10 sources, most of which should be scholarly sources.
The concepts covered should include:
Introduction
Company History
Brand History
Brand Positioning
Brand Name Selection / Appropriateness
Brand Sponsorship
Brand Development Strategy
Competitors
Product Life Cycle Considerations
Current Marketing Strategy
Future Directions / Recommendations
Conclusion
Suggested Brands:
Coke, Pepsi, Wal-Mart, Target, Xerox, Kleenex, Exxon, Mobile, Shell, Harley Davidson, GE, Intel, Microsoft, Sony, Nike, Reebok, IBM, Dell, HP, Toyota, Ford, GM, Disney, McDonalds, Burger King, Marlboro, American Express, Visa, Master Card, Mercedez, BMW, Lexus, Gillette, Louis Vuitton, Cisco, Honda, Samsung, Merrill Lynch, Google, Dell, Nescafe, Budweiser, Miller, Oracle, UPS, FedEx, JP Morgan/Chase, SAP, Canon, Morgan Stanley, Goldman Sachs, Pfizer, Apple, Kelloggs, Ikea, Novartis, Siemens, Gucci, eBay, Philips, Accenture, MTV, Gap, L’Oreal, Heinz, Yahoo, Colgate, Wrigley’s, Nintendo, Chanel, Adidas, Starbucks
Format – APA, 6th edition
Use in-text citations
For additional information, see www.citationmachine.net
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