Do a research on Chinese cultures, social class, family, roles and status, age distribution, occupation, lifestyle, economic position and relate to business.

The subject for this project is to make an online “Trader Joe’s” in China to compete with other online grocery stores. Your jobs are separate to 2 parts.

1st, Make some research on China’s business(purchasing)environment. For examples: Chinese cultures, social class, family, roles and status, age distribution, occupation, lifestyle, economic position ( income and expenditure). Please related above information to our business.

2nd, address pricing decisions- strategies employed, etc. You will not have detailed cost information, so you do not need to go down to the level of a specific price. Remember, this is a preliminary plan.

You can find some information on Trader Joe’s website. https://www.traderjoes.com/

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