Answer the following 2 questions in detail answer to each on separate.\n\nA. 1. How is marketing different from selling? \n2. How do you motivate potential customers enough to attract them to your business? \n3. What marketing vehicles can a small business use? \n\nB. Developing a marketing strategy, marketers have to plan appropriate marketing strategies and determine messages that will resonate with the target audiences. Once that is determined, vehicles must be chosen and implemented. \n\nIn this section you should consider the components of the promotional mix: \nAdvertising \nPublic relations \nSales, personal or direct \nSales promotions \n\n1. What will you do to get customers to your relatively unheard of business? \n2. Describe the marketing and sales strategies available to a small business.
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