I am basically doing a case about chipotle mexican grill inc. food with integrity case.
I have to write environmental analysis for the industry which the radio broadcasting industry.
1st. Part:
Environmental Analysis will include:
1. Demographic segment
2. Economic segment
3. political segment
4. sociocultural segment
5. technological segment
6. Global segment
Note: Don’t have to include them all but, must include demographic, economic segment, one or two more that you find it useful for the paper.
2nd. Part:
Industry Analysis(Porter’s Five Model)
1. Barriers to entry
2. Threat of substitute products
3. Intensity of rival competition
4. Bargaining power of buyers
3rd. Part: Competitor analysis
I put competitors in the ppt file, and also pdf case.
4th. Part: Internal Analysis
Based on SWOT Analysis (see PPT provided)
Need to clarify SWOT SWOT
conclusion this part will be identifying competitive advantage
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Additional materials
http://www.triplepundit.com/2012/10/chipotle-food-with-integrity/
https://prezi.com/cr3v-cevqgln/case-study-chipotle-mexican-grill/
https://bizgovsoc4.wordpress.com/2012/11/11/food-with-integrity-how-chipotle-maintained-growth-improved-values-and-silenced-the-critics/
http://www.aabri.com/manuscripts/142020.pdf
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