It is a prospective business plan. You are an owner of Studying Abroad Commission Agency Company for Chinese students to be able to study in the US. Please write the 4-paged business plan report and Please contain a summary paragraph in the last paragraph. Mostly focus on distribution Chains and Channels.
Distribution Chains and Channels
Will you lease office or other ways. Give Details
How will you use the Capital? For example, Hire Management Staff (or) Marketing materials (or) others
Identify your means of distribution
1. Dealers
2. Sales Staff- Distributor, Representative
3. Mail Order
4. Internet
5. Other ( You can create )
Where are your main distribution center and subsidiary distribution centers in China and in the US (*just creation)
What entry strategy will be used?
What is the company strategy with respect to the foreign market?
Promotional Strategy , Opportunity, Risk, Issues, etc…
Advertising
Public relations for example Trade shows, exhibitions, etc if you wish.
Other facts of the marketing mix
The plan should focus on the unique benefits of the products nad the marketability, not features or technology.
Service and Warranty Policies
PEST (Political Factors, Economic Factors, Sociocultural Factors, Technological Factors)
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