1 Answer:
Select the letter that identifies the type of appeal:
Re-elect Mayor George Smith, a man of integrity.
a. appeals mainly to emotion
b. appeals mainly to reason
2 Answer:
Select the letter that identifies the type of appeal:
Four out of five doctors surveyed recommend Pain-Away for their patients
who suffer from migraine headaches.
a. appeals mainly to emotion
b. appeals mainly to reason
3 Answer:
Select the letter that identifies the type of appeal:
Let’s make our streets safe for our children.
a. appeals mainly to emotion
b. appeals mainly to reason
4 Answer:
Select the letter that identifies the type of appeal:
In a blind taste test conducted around the country, 90 percent of the
tasters chose OK Cola over the leading brand.
a. appeals mainly to emotion
b. appeals mainly to reason
5 Answer:
The study reveals that students today don’t score as well on
standardized tests as students who took the tests ten years ago.
a. fact
b. opinion
6 Answer:
Nine out of ten voters polled cast their vote for the incumbent
candidate.
a. fact
b. opinion
7 Answer:
Abraham Lincoln was the best president this country has ever had.
a. fact
b. opinion
8 Answer:
Nothing is as precious as a newborn baby.
a. fact
b. opinion
9 Answer:
Think about the standards you would use to evaluate the following
product. Two of the evaluation standards have been supplied. Write the
letter representing the third standard you would use to evaluate the
product.
Product: blue jeans
Evaluation standards: appearance; quality of workmanship
a. price
b. color
c. popularity
10 Answer:
Think about the standards you would use to evaluate the following
product. Two of the evaluation standards have been supplied. Write the
letter representing the third standard you would use to evaluate the
product.
Product: computer printer
Evaluation standards: quality of workmanship; price
a. color
b. special features
c. store reputation
11 Answer:
Think about the standards you would use to evaluate the following
product. Two of the evaluation standards have been supplied. Write the
letter representing the third standard you would use to evaluate the
product.
Product: shampoo
Evaluation standards: price, effectiveness
a. fragrance
b. shape of bottle
c. color of shampoo
12 Answer:
When you write persuasively, it is essential that you know your
audience. The following question asks you to consider what appeals most
to a particular product.
What feature(s) are most likely to appeal to young families in the
market for a new car?
a. cargo and passenger capacity
b. speed
c. appearance
13 Answer:
When you write persuasively, it is essential that you know your
audience. The following question asks you to consider what appeals most
to a particular product.
What is the primary reason working parents would buy frozen vegetables?
a. appearance
b. convenience
c. taste
14 Answer:
When you write persuasively, it is essential that you know your
audience. The following question asks you to consider what appeals most
to a particular product.
The target audience for a new brand of athletic shoes is teen-agers.
Where should the shoes be advertised to reach the largest percentage of
the target audience?
a. sports magazine
b. newspapaer
c. television
15 Answer:
When you write persuasively, it is essential that you know your
audience. The following question asks you to consider what appeals most
to a particular product.
What feature of cough medicine is most likely to be important to cold
sufferers?
a. taste
b. color
c. effectiveness
16 Answer:
The primary objective of persuasive writing is to make readers
a. evaluate an issue objectively.
b. adopt the writer’s opinion.
17 Answer:
The evidence used to support a persuasive argument should be composed of
a. facts and opinions that support a particular viewpoint.
b. vivid sensory details.
18 Answer:
You will leave your readers with a stronger impression if you
a. present your strongest argument last.
b. present your strongest argument first.
19 Answer:
Your position on a particular issue will be strengthened if you
a. ignore opposing viewpoints.
b. respond to opposing viewpoints.
20 Answer:
A product should be evaluated according to
a. its appeal to its target audience.
b. standards such as price, features, quality, and design.
21 Answer:
Photos or other illustrations used in a product evaluation
a. can be presented as evidence to support a particular opinion.
b. can be presented to show who uses the product.
22 Answer:
The purpose of an advertisement is
a. to attract attention, arouse interest, create desire, and call for a
particular action.
b. to attract attention, encourage competition, create desire, and call
for a particular action.
23 Answer:
An audience profile for an ad usually includes information about the
audience’s age group, income, interests, life style, needs, and
a. political affiliation.
b. education level.
24 Answer:
An effective letter of complaint
a. uses threats and insults to get a point across.
b. proposes a reasonable solution.
25 Answer:
A book review tells whether the reviewer liked the book and
a. presents specific reasons to support the reviewer’s opinions.
b. presents specific instructions on where to buy it.
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