In a paper of 750-1,000 words, describe the strategic marketing process and its three key phases of planning, implementation, and control.

In a paper of 750-1,000 words, describe the strategic marketing process and its three key phases of planning, implementation, and control. Address the following:

 

1. How does the marketing mix help businesses create market segments?
2. How does this in turn help to create customer loyalty?

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