Provide an understanding of the relationship between brand identity and brand image: Danube Supermarket.

This is an undergrad research of the topic stated above, it will be focusing on Danube Supermarket. Danube is a Hypermarket in the Kingdom of Saudi Arabia. It is a one-stop, all under one roof supermarket and food chain with international item standards and of the best quality. The outline to be followed: Table of Contents List of figures List of tables Introduction Literature review Methodology Findings/Discussions Conclusion/Recommendation Bibliography Appendices

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