The individual coursework is to conduct a case analysis in the context of textiles/apparel pipeline. Students need to analyse the chosen case company either externally with Strategic Grouping or internally using Resource-based view.
Students are expected to briefly introduce the case companyMacro and MicroInternal Analysis competitor analysis. Information such as main product/service offering, business strategy, target market, industry five
forces etc. is often useful. For the theories you may consider the following questions:
– Strategic Grouping
Identify key strategic focus of the company.
Evaluate possible grouping and strategic position
Propose a reasonable direction for future strategic development for the company.
– Resource-based view
Identify the key resources of the company
Evaluate the resources against the VRIO framework in relation to the industry rivalries.
Propose sensible strategies based the analytical results to improve the competitiveness of the case company
Though the coursework will be assessed individually, you are strongly encouraged to work in a study group. In a study group you can all study about the same company but with different topics. Alternatively, you can decide to set up study group with the same topic area, e.g. resource-based view, but apply this topic on different companies.
This in-course assessment contributes to 30% of the course unit mark.
Assessed Learning Outcome
Knowledge and understanding
1. Develop the capability to think strategically about a company, its business position and how it can gain a sustainable competitive advantage
2. Evaluate how a strategy can be implemented and executed successfully
Intellectual skills
3. Develop managerial problem-solving and decision-making skills to bridge the gap between theory and practice
Interpersonal and transferable skills
5. Assess and analyse competitive situations effectively using the appropriate tools and frameworks
Harvard Style1000-1100words
All guidance and relevant data have be uploaded at sendspace. Please click this link to download.
https://www.sendspace.com/file/3m967p
Thank you very much. If you have any doubts, please let me know.
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