Assignment/Essay
3,500 – 4,000 words, and Do not include references in the word count.
Discuss a particular research-oriented business model, case study or business problem.
The company that you will talk about its Marlboro a cigarettes company ( in UK only ). And the subject is the policy of using the warning pictures on the back of product box (cigarettes box). And how it’s the pictures have impact on people specially the smokers.
The references should be include mix of books and websites.
The Objectives : –
What are the impact of using the graphic warning policy on the smokers ( in the back of cigarettes’ box).
Do or Don’t have effect on the smokers to help them quit.
Do The graphic warning policy have effect on cigarettes tax?
What are the important things beyond this policy? , And are they have positive or negative impact on the company and on the cigarettes market?
Marketing Scheme ( Criteria ):
Abstract and Introduction
Literature review and References
Research methodology
Discussion and results presentation
Conclusions
Evaluate, critically, the quality of secondary data and published business research.
Determine the appropriateness of Qualitative and quantitative methods to meet business research objectives.
Design and present a research proposal to meet information needs in relation to solving a business problem.
These are some case studies to use them as examples to support the research:- ( feel free to add your own examples)
Are current Tobacco pictorial warnings in India effective?
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/India-2011-Are-current-tobacco-pictorial-warnings-in-India-effective-Asian-Pacific-J-Cancer-Prev-Oswal-et-al.pdf
Smokers’ recall of Australian graphic cigarette packet warnings & awareness of associated health effects, 2005-2008.
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/Australia-2011-Smokers-recall-of-Australian-graphic-cigarette-packet-warnings-and-awareness-of-associated-health-effects-BMC-Pub-Health-Miller.pdf
Canadians Welcome New Graphic Warnings on Cigarette Packages.
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/Canada-2011-Canadians-Welcome-New-Graphic-Warnings-on-Cigarette-Packages-Cdn-Public-Opinion-Poll.pdf
References:-
William G. Zikmund, Christina Quinlan, Business Research Methods, 1st edition, Cengage Learning, 2015
Timothy Clark, Alexander Osterwalder, and Yves Pigneur, Business Model You: A One-Page Method For Reinventing Your Career, Wiley, 2012
Jill Collis and Roger Hussey, Business Research: A Practical Guide for Undergraduate and Postgraduate Students, 4th edition, Palgrave Macmillan, 2013
Mark N.K. Saunders and Philip Lewis, Doing Research in Business and Management: an essential guide to planning your project, Financial Times Press, 2012
Evaluating the impact of Picture Health Warnings on Cigarette Packets
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/UK-2010-Evaluating-the-impact-of-picture-health-warnings-on-cigarette-packets-Evaluation-Report-Wardle-et-al.pdf
Understanding how graphic pictorial warnings work on cigarette packaging.
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/USA-2010-Understanding-how-graphic-pictorial-warnings-work-on-cigarette-packaging-J-Pub-Policy-Mktg-Kees-et-al.pdf
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/India-2011-Are-current-tobacco-pictorial-warnings-in-India-effective-Asian-Pacific-J-Cancer-Prev-Oswal-et-al.pdf
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/Australia-2011-Smokers-recall-of-Australian-graphic-cigarette-packet-warnings-and-awareness-of-associated-health-effects-BMC-Pub-Health-Miller.pdf
http://www.tobaccolabels.ca/wp/wp-content/uploads/2013/12/Canada-2011-Canadians-Welcome-New-Graphic-Warnings-on-Cigarette-Packages-Cdn-Public-Opinion-Poll.pdf
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