Business case

This is group assignment. To see which group you belong, pls check the attachment. If you don’t have email to the group you belong to, contact with Clark Administration.

You were asked to prepare the business case based on:

Option (a) solution XYZ that your company is selling (external business case) to a prospect (potential customer)

Option (b) solution XYZ that you would like to have in your company (internal business case)

Option (c) solution XYZ from a company XYZ to a customer XYZ (here you choose: solution + your company + customer). For example: JIVE SOFTWARE solutions that could be sold to HARVARD UNIVERSITY

To make your life easier I distributed the hardcopy of MedTech business case that guides you step by step how the business case should look like. You can use this as an example and foundation to your presentation. For those who missed the class pls contact your teams as there is no electronic version of that.

The business case should be:

– power point presentation that uses the template attached here that will take c. 20 min

– group work

– presented by 1 or 2 individuals from your group (split roles here / no need that each person says sth)

– explained not read (however you can use some notes)

– focused on the way you build the business case not calculate specific models yet you can provide justification why you decided to choose ROI vs NPV or others.

If you still have questions regarding this assignment pls drop me email.

How are you going to be assessed:

1. Internal Group grades given among each individual (after this assignment)

2. My Assessment after delivered presentation

3. Other group assessing you (random choice e.g. Group A asseses Group D)

Based on those 3 ingredients you will receive final grade for Assignment #1

Instead of sending you slides I prefer to give you some reading especially:

– For those who were sleeping yesterday with the open eyes at the second half of the day and didn’t want to admit to that

– For those who still regret not coming to Class #1 (because of different personal reasons)

How to be a top sales?

https://hbr.org/2012/07/the-end-of-solution-sales

New successful method of selling B2B

https://hbr.org/2009/03/in-a-downturn-provoke-your-customers

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