Here, please follow the followings to write the profile!
Main Heading: Customer Profile’s Name
Short paragraph summary of the profile, their demographics, psychographics and description of their rational and social behaviour. 100 words approx
Sub-Heading 1: Demographics
Paragraphs with a strong argument explaining why you chose that demographic. Your argument needs supporting points and needs to be credible. It needs to be clearly explained. (How do you make something credible? One way is to use, and cite, research). 300 words approx
Age
Gender
Marital status
Household size
Occupation
Employment status
Education level
Income
Some customer profiles give their ideal customer a name, suited to the customer statistics. For example:
Katie is a 27 year old woman who works as a Marketing Executive for a small media agency in Sydney. She earns around $75,000 a year and graduated from University with a Bachelor of Arts / Business degree. She’s single and lives in a small, I bedroom modern apartment in the Inner West of Sydney.
(Excellent, professional, solid and supporting points, incredibly and clearly explained. He provided strong support for consumer profile.)
Sub-Heading 2: Psychographics
Paragraphs with a strong argument explaining why you chose that psychographic. Your argument needs supporting points and needs to be credible. It needs to be clearly explained. (How do you make something credible? One way is to use, and cite, research). 300 words approx
Values
Hobbies
Desires
Interests
Joining on to the above demographics, I have also included an example of psychographics: Katie enjoys socialising with friends, going to the clubs, listening to music and seeing bands live. She’s materialistic and very self‐assured, she feels she has to look good to match her outgoing personality. She’s the first amongst her friends to know what’s going on and finds herself setting the trends. Her phone is always by available, without it she feels lost and disconnected.
By knowing these characteristics, you can tailor your marketing efforts to these areas. Of course, not all characteristics are going to be the same for each target audience, so make sure your thorough and you take your time over it. Finally, you need to understand your target markets buying behavior. Buying motives obviously differ from target group, to target group, so it’s well worth understanding this to know what makes your audience likely to buy your product.
(Excellent, professional, solid and supporting points, incredibly and clearly explained. He provided strong support for consumer profile.)
Sub-Heading 3: Rational and Social Behaviour
Paragraphs with a strong argument explaining why you described that ‘rational and social behaviour.’ Your argument needs supporting points and needs to be credible. It needs to be clearly explained. (How do you make something credible? One way is to use, and cite, research). 300 words approx.
RATIONAL BEHAVIOUR
Price
Location
Convenience
Range
Support
Promotional offers
Reputation
Trustworthiness
Customer service
For example: Katie might choose to buy a car this weekend because it’s cheap and affordable. It’s located half an hour from where she lives, so is easy and convenient to get to. She might also choose this car because it comes with a range of accessories which would be useful to her, such as satnav and phone connectivity. The car brand may also have a very strong reputation when it comes to quality and reliability, they’re also known for their excellent support and customer service.
EMOTIONAL BEHAVIOUR
Feel good factor
Status
Confidence
Brand loyalty
Marketing
Example: Katie might choose to buy a car this weekend because it reaches an ambition or goal to her. It makes her feel good about herself and she feels as though she’s reached an elite status by owning such a car. She holds a number of luxurious and prestigious connotations to the brand, which makes her feel loyal to the brand and gives her confidence in herself.
Please note this information has been drawn from a range of sources including your text book, various online sites and supporting research materials.
I don’t need you to introduce any of the titles or company background or…
Focus on the people you created, following what I write above, cover everything and build professionally, and the words of this consumer profile must be around
Use some references!
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