INSTRUCTIONS:
• The Research objective that you have done already is very broad, so please make it narrow • Please mainly focus on one social media (ie ; Facebook)
Example —Pre purchase (3 key objectives needed) and Post purchase interest of customers buying a garment through Facebook.
—How quick the firm is responding to customers queries?
— How they trust in the quality of product? (providing physical sample
ie; send sample of material selected if the customer is far and otherwise they can visit store)
— Whether the customer is satisfied with the transaction (post
Purchase)
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