Section 1 – Overview, background of the company and industry
Section 2– Overview of the internal factors, providing the internal factor score and what it indicates about the internal environment. Identification of key internal analysis factors (3-4). Include the rate and weight of each of the identified factors and a brief explanation of why you selected the rate and weight.
Section 3 –Overview of the external factors, providing the external factor score and what it indicates about the external environment. Identification of key external analysis. factors ( 3-4). Include the rate and weight of each of the identified factors and a brief explanation of why you selected the rate and weight.
Section 4 – What was the I/E matrix score? What did the I/E matrix indicate about the future strategic direction for the organization. What should it do in the future? In this section, you need to identify what the strategy area score was and what it means. Remember you want to identify the cell the plot is in and what it represents (growth or retrenchment strategic approach).
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