Advertising and Media Planning

Each student is requested to writes a paper with 1,500 words or above to comment the Pros and Cons for using Facebook in Media Planning.Students should consider following concepts in their discussion:The difference between traditional media and social media,The media usage for consumers and advertisers,The effectiveness of media in achieving advertising objectives,The effectiveness of media in measuring the resultAssessment Criteria:Completeness of information 6%Analysis and findings 10%Overall insightfulness 10%Organization and clarity 2%English proficiency 2%Total30%

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