Apple is an American Company that operates in many countries of the world within the personal computer industry. The company is the corporation in the United States in terms of public trading. By 2012, the company was worth $ 500 billion in market capitalization.

The company has a diversified range of products and services that it offers to its customers, locally and internationally. These products include iPhones, iPods, iPads, desktop computers and other consumer electronics. Moreover, the company offers software products such as OS X and iOS. In addition, Apple Company serves its market with services that include online music streaming.

The company operates in Australia, United Kingdom, Canada, Switzerland, Belgium, Sweden, France, Spain, Germany, United States Netherlands and Japan. Apple corporation intends to market is iPhones vigorously in the Chinese market since the company has realized the good perception the product has received from the Chinese market.


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