Analyze the effectiveness of the pricing scheme with regard to the competition.

Look at the way online music Web sites changed the way music is purchased; it is an excellent example of how pricing schemes can be changed to meet new realities. Personal music players have become very popular, even though MP3s had been around for years prior to the release of personal music players. People bought music on CDs and paid a great deal for two songs they liked as well as several of other tracks considered fillers. That is when online music Web sites began selling single songs. This changed the industry price metric from CD to song in a time when music sales were declining.

Part 1: Researching Value Creation

  • Research how value is created in products and services.
  • Focus on how added value can be reflected in the pricing.

This section of the paper should be 2 pages in length and use research from the library’s full-text databases. Failure to use the articles will result in a lower grade for Part 1.

Part 2: Examples of Segmentation Pricing

Using a variety of sources, including company Web sites, provide examples of different pricing structures. Research and analyze 3 different products or services that are offered at different prices for different customer segments.

  • Include an overview of the product.
  • Provide background on at least 2 target markets affected by the pricing menus.
  • Analyze the effectiveness of the pricing scheme with regard to the competition.
  • Assess how value was created to support the pricing.

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Explain why benchmarking is important and critically analyse the value for marketing planning.

Coursework 1 Referred assignment worth 30% of the module mark: (1000words explanation + 10 ppts)
Prepare a PowerPoint presentation which explains in detail why:
a. it is important for a retail company to segment its target audience and what methods might be used to achieve this
b. how a retail company should plan its marketing mix to meet the needs of its prime target audience.
Your presentation should consist of 10 slides.
Each slide should have 5 critical points, together with between 100 and 150 words of explanation on the slides notes section.
The presentation should be uploaded via Moodle before the deadline.

Coursework 2 Referred assignment: worth 70% of the module mark: 2000words essay
Write an essay of between 2000 and 2500 words which examines the following statement discussed in lecture #1 of the module:
Benchmarking is the practice of being humble enough to admit that someone else is better at something and wise enough to learn how to match and even surpass them at it.
O’Dell. C., Continuous Journey, April 1994
Explain why benchmarking is important and critically analyse the value for marketing planning. Use examples to support your arguments and cite relevant theories.

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Explain “organisational mission and vision” and discuss how your chosen organisation communicates its mission and vision internally.

You are expected to use a company of your choice as the context of this assignment, then, you will apply the theories, principles and models learned from this module to complete the assignment tasks.

 

A range of different processes and techniques can be used to generate innovative and creative ideas or behaviour in organizations. Identify and discuss a number of these and evaluate how effectively an organisation with which you are familiar uses such processes and techniques. As part of this discussion you should identify a number of innovative or creative ideas that either have been or could have been produced by the organisation using such methods.

Task 2 (850 words maximum)

Explain “organisational mission and vision” and discuss how your chosen organisation communicates its mission and vision internally. Assess the extent to which its mission and vision may encourage innovation or creativity.

Define” organisational stakeholder” and analyse those key stakeholders of the chosen company.

Take one of the innovative ideas, which you introduced in the previous section, and identify different stakeholders potentially affected by that idea and discuss how each might be affected by and react to the idea and the activity it leads to. You should analyse how the new idea would impact those stakeholders and they reaction.

Task 3 (850words maximum)

The implementation of new ideas normally requires both careful planning and well thought through communication to or with all relevant stakeholders. Based upon the analysis you carried out of stakeholder reactions to the innovative idea identified in task 2 and the activity it is likely to lead to, you are required to:
• design a detailed communication plan targeting different stakeholders you have identified seeking to gain their acceptance of the idea and its corresponding activity.
• present a plan for the implementation of the new idea

Discuss how both your communication plan and your implementation plan have been affected by and reflect the different stakeholder perceptions of the idea you identified in task 2.

Task 4 (850 words maximum)

Discuss the barriers to change and assess its impaction to the implementation plan you designed in Task 3. With reference to one or more proven models of change discuss how you would plan to overcome those barriers and achieve the change results.

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Evaluate the success of existing operations management and quality processes in place to achieve organizational objectives.

This assessment is based on the Bank of Shanghai case study. You are not expected as part of this assignment to show in-depth understanding of banking practices but to draw reasonable conclusions based upon the content of the case study and your own experience of banking services.

You are a management consultant and have been approached by your bank to consider the attached report. They would like to achieve similar improvements and would like to know your recommendations for areas to improvement and for you to plan the implementation of the strategic quality changes which are required. Your report should:

1 Evaluate the success of existing operations management and quality processes in place to achieve organizational objectives. Remember, reasonable assumptions as to what their processes are likely to be are acceptable but you will need to describe these. This should include an explanation as to why both operations management and quality management enable an organization to achieve their strategic objectives. (Suggested word count 1,300 words)

(Assessment Criteria 1.1, 1.2, 2.1, 2.2)

2 The implementation of the new software appears to have generated great business success at the Bank of Shanghai.

a) For your chosen organisation, identify an appropriate strategic quality improvement which aligns with organisational objectives to improve performance (400 words) and

(Assessment Criteria 5.2)

b) Outline a plan to as to how this improvement could be achieved and a quality culture embedded. You should give consideration to:
• The organisational objectives that the change would help meet
• Current and proposed systems / process / technology
• Strategic Objectives
• Targets to be achieved
• Physical and Human Resources required (ie tools and systems)
• The effect of the change to stakeholders and steps needed to be taken to manage this
• Training required
• How the effectiveness of the change would be evaluated
• How you would monitor the implementation of the change including identifying the systems that you would use to monitor the implementation
• Evaluation of how the change would impact on other functions and departments, even those not directly affected
(Suggested word count 1,500 words)

(Assessment Criteria 3.1, 3.2, 3.3, 3.4, 4.1, 4.2, 4.3)

c) Evaluate the likely outcomes of this change including how you would monitor the effects of the change through performance measurement etc
(Assessment Criteria 5.1)

You should structure your assignment as a formal report using sub headers rather than just answering tasks. You are encouraged to make good use of appendices for supporting information such as flow diagrams, copies of old procedures etc. You will need to introduce the organization and advise the operating context within an introduction along with advising the aim and objectives of your report.

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Develop your company’s mission statement and company introduction.

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

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Evaluate the financial statements and the financial position of health care institutions.

Using the financial statements from your selected health care organization in Assignment 1, develop a financial plan for the next three (3) years.

Write a four to five (4-5) page paper in which you:

  1. Suggest the financial ratio that most financial analysts would use to evaluate the financial condition of the company. Provide support for your rationale.
  1. Speculate on the organization’s ability to meet its financial obligations as they come due. Provide support for your rationale.
  1. Based on your ratio analysis, determine whether the profitability trends are favorable or unfavorable and explain your rationale.
  1. Using financial ratio analysis, predict whether or not the company will be viable in five (5) years based on its performance over the past three (3) years. Provide support for your prediction.
  1. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the financial statements and the financial position of health care institutions.
  • Describe the overall planning process and the key components of the financial plan.
  • Use technology and information resources to research issues in health financial management.
  • Write clearly and concisely about health financial management using proper writing mechanics.

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