Content
Introduction
Briefly describe the business, product, or service for this sales and marketing plan
Marketing Message
Does the paper include a clear marketing message?
Is the marketing message effectively communicated in a sample advertisement or brochure?
Marketing Strategy
Is the marketing strategy reasonable for the industry? Is it clearly presented?
Are the communication vehicles clearly presented and reasonable?
Marketing schedule in table format
Marketing budget in table format
Include ads or brochures to demonstrate your advertising ideas.
Research
Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended.
Details are researched and assertions are supported.
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