1. Explain how companies identify attractive market segments and choose a target market strategy.
2. Compare product mix width, length, consistency and depth.
3. Briefly describe the steps in the new product development process.
4. Identify and explain several situations in which price cuts or price increases might be necessary.
5. Describe and comment on the various phases of the product life-cycle.
6. Explain why “value delivery network” is a more relevant expression to use than the terms supply chain and demand chain.
7. How do channel members add value to a marketing system?
8. How do companies select, motivate and evaluate channel members
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