Cadbury and the confectionery industry.

Read the accompanying articles on Cadbury and the confectionery industry.

1. From the information in the articles discuss the competitive pressures in the environment in which Cadbury exists. You should draw on theory to structure your answer and you may include a diagram in your answer.

2. There are several references in the articles to the need for cost-cutting at Cadbury. Briefly identify and discuss the areas of the value chain model that might be affected by any THREE of the actions taken/suggested by Cadbury.

The three major companies (Cadbury, Nestle, Mars) have responded to changes in the environment in various ways. Identify the type of strategies pursued by the companies and discuss the reasons they (the strategies you identify) may have been pursued

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