1. CASE QUESTION
Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e- commerce company and transactions on its online sites totalled US$248 billion in 2014, more than those of eBay and Amazon.com combined. The company primary operates in China and provides C2C (consumer-to-consumer), B2C (business-to- consumer) and B2B (business-to-business) sales services via web portals. With its IPO (initial public offering) on NYSE (New York Stock Exchange) in September 2014, the company is expanding into the global e-commerce market. Alibaba Groups mission is to make it easy to do business anywhere. As Alibaba Executive Chairman Jack Ma said at the World Economic Forum in Davos 2015, he wants Alibabas online platforms to serve 2 billion consumers all over the world, while helping 10 million small businesses outside of China sell into global markets.
Questions: How Alibaba Group has made it easy to do business in China and achieved a great success? Can the company replicate its China strategies elsewhere as it expands into other countries and achieve competitive advantages in the global e- commerce market?
Search information (e.g. newspapers and other media outlets) relevant to the case and answer the case questions through reference to relevant theoretical concepts and frameworks introduced in the lecture program.
– Format: essay; no need for executive summary; avoid too many headings
– Reference style: Harvard style preferred
– ? Type clearly on one side of the A4 paper
-? Double space all body text; bibliography single space accepted
-? Tables, figures and any appendices should be neat and properly labelled and referred to in the body of the paper.
-? Side margins must be at least a 3cm to allow sufficient room for comments
-? Number each page and use a font of at least 11 pt.
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