Case 3 Principles of Business

Assignment OverviewWalmart is the world’s largest company in terms of revenue, bigger than ExxonMobil, or General Motors, and is also the largest private employer. It is the world‘s most valuable company as measured by market value, the most profitable company in the U.S., and the largest grocery retailer in the America (Walmart, 2014). By virtue of its size, Walmart exercises tremendous power in terms of its competition. Size, coupled with control over merchandising and product display, gives the company immense influence over product design and price.Case AssignmentAssignment Question: How does Walmart’s power over competition and suppliers affect the strategic and tactical marketing decisions of firms that supply the retailer?

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