case study/research paper

Assignment: You are required to construct a case study/research paper during the course of the semester. The primary purpose of the paper is to:

• Further understand the economic way of thinking and the accounting implications.

• Give you an incentive to think critically about course information.

• Apply economic principles and accounting principles to firms at microeconomic level in the U.S.

Goal: Construct a case study/research paper that examines a firm in the U.S. from a microeconomic standpoint and provide suggestions based on your findings.

• Step 1: Choose a firm for your focus. In addition to picking a firm that you find interesting, you will likely want to pick a firm that has available data (or a firm that for which you can personally provide data). Publicly traded companies file reports with a great deal of data (preferred).

• Step 2: You will need to complete an analysis of the following categories for your firm. You should complete each section as we cover it in the course – although the paper is not due until the end of Module 7. This will help you to reinforce topics from the course. The following must be included:

NOTE: Be sure to break your paper into the following sections with headings:

• What does your firm do? Introduce your firm (Module 1)

• How have supply and demand conditions impacted the firm in recent years? (Module 2)

• Examine price elasticity of demand for the products your firm sells. (Module 3)

• Examine the costs of production for your firm. (Module 5)

• What is (are) your firm’s primary competitive advantage(s)? (Module 6)

• Are there entry barriers for firms in this industry? (Module 6)

• What substitutes are available for your product? (Module 6)

• What is the market share for firms in the industry? (Module 6)

• What market structure best describes the conditions your firm faces? (Module 6/7)

• Based on the characteristics of your firm, provide advice regarding what you think the firm should do going forward and provide a prediction of their future. (Module 7)


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