Choose a company that has attempted to create and implement a product or service that drove a new category or subcategory:What are two or three key issues that determined the success or failure of the new category or subcategory?

Choose a company that has attempted to create and implement a product or service that drove a new category or subcategory. Please answer and comment on the following questions:

1) Was the attempt successful or not?

2) What are two or three key issues that determined the success or failure of the new category or subcategory?

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