- What is the website’s purpose? To provide information on a topic or issue? To advertise/ promote a business, service, product, person or institution? To encourage discussion or action on the part of the viewer/reader? A combination of these? Something else entirely? Finally, what is your evidence for your interpretation?
- Who is the site’s intended audience? Try to create a demographic profile of the audience: age, race/ethnicity, gender, sexual orientation, education, occupation, religion (or not), political and social leanings/affiliations… Finally, what is your evidence for your interpretation?
- How does the website utilize Aristotle’s Rhetorical Appeals (Logos, Pathos, Ethos)?Is this done effectively for the intended audience?
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