Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Review “perceptual mapping” located on the Week 2 ERR page.

 

 

 

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

 

 

 

Select an industry with many competitors.

 

 Lotions – Jergens, Vaseline, Keri, Dove, Lubriderm

 

Select two key variables that segment the competition.

 

Moisturizing

Scent – Fragrance

 

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map

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