Your Budget for the Media Buyingand Production Costs is $ 1.5 million Australian. You must select a Topic, Product Service from the following five areas:
a. Hybrid vehicle
b. Publictransport in cities; buses, rail
c. Product: SellingAustralian wine in to any overseas market
d. New Product:Women’s Cosmetics
e. Launching aNational Football Club Integrated Mediums to include:-
Use three or more from the mediums below: 1. Print 2. Radio 3. Television 4. Internet 5. Outdoor,signage, events, celebrities You must submit a detailed written brief that outlines and justifies your media strategy and planning. It should incorporate some of the following concepts. Note that each heading listed below can be relevant in some way to all campaigns. However, your strategy might entail the discussion of certain issues not covered by this list, so be sure to exercise discretion.
You are expected to develop an integrated marketing and communication plan including: •Introduction or ‘vision’ •Demographic opportunities •Product analysis •Costed budget •Competitor analysis •Target market •Strengths and weaknesses •Price •Creative •Distribution •Situation Analysis •Branding •Packaging •Positioning This brief must integrate proposed advertising copy for your choice of media. This may take the form of anything from draft print advertisements (with sketches / photographs) and publicity materials (e.g., stills, press kits, brochures, posters), or sample scripts (TV, Cinema, Radio), depending on your selection of media.
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