PRICING & MARKETING PLAN IMPLEMENTATION
Required Reading/Resources
Reingold, J., Jones, M., & Kramer, S. (2014). How to fail in business while
really, really trying. Fortune, 169 (5), 80.
Lublin, J. S., & Mattioli, D. (2013, Apr 09). Penney CEO out, old boss back
in. Wall Street Journal (Online). Retrieved from ProQuest.
Glazer, E., Lublin, J. S., & Mattioli, D. (2013, Apr 9). Penney backfires on
ackman. Wall Street Journal (Online). Retrieved from ProQuest.
D’Innocenzio, A. (2012, January 27). J.C. Penney slashing prices on all
merchandise. USA Today. Retrieved from
http://www.usatoday.com/money/industries/retail/story/2012-01-
25/penneys-price-overhaul/52787388/1
Reingold, J. (2012, March 19). Retail’s new radical. Fortune. Retrieved
from http://management.fortune.cnn.com/2012/03/07/jc-penney-ronjohnson/
Mattioli, D. (2012, January 26). J.C. Penney chief thinks different. Wall
Street Journal.
Mattioli, D. (2012, January 25). How J.C. Penney was minted. Wall Street
Journal.
There’s a lot going on at J.C. Penney these days. With a new CEO,
Penney, confronted with pressing competition up, down, and sideways in
the department store wars, is reinventing itself in terms of merchandising,
supply, and pricing strategies. Here we will concentrate only on the pricing
aspects of these new directions. However, this is ultimately about
positioning; trying to find a space that is responsive to potential customers
as well as differentiating the Penney brand from Target, Kohl’s, Wal-Mart,
and Macy’s.
These articles shed additional light on the implications of Penney’s
new direction:
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