“Business intelligence (BI) is a term used by hardware and software vendors and information technology consultants to describe the infrastructure for warehousing, integrating, reporting, and analyzing data that comes from the business environment, including big data. The foundation infrastructure collects, stores, cleans, and makes relevant information available to managers” (Laudon & Laudon, 2014).
For this assignment, you will develop a presentation to propose a new business intelligence (BI) application for either your organization or an organization of your choosing, or to address a real-world problem. Your presentation should be 5–7 slides in length and needs to include the following elements:
Summary of business intelligence
Organizational profile and/or problem statement
Description and purpose of BI solution
Solution functionality
Data collection methodology
Anticipated results
Limitations of the BI solution
Lessons learned
Use charts, graphs, and images as necessary.
I want to use the following topic for this.:1. Real-time customer engagement
An organization’s ability to engage with customers in real timeimproves relationships, customer experience, encourages loyalty, and turns leads into paying clients, even long-term customers.
An example of how real-time business intelligence not just increased profits but actually saved a struggling airline can be exemplified by the “worst to first” transformation of Continental Airlines. Continental invested roughly $30 million in hardware, software, and personnel for real-time business intelligence. In a span of six years, the company realized an ROI of over 1,000 percent, with $500+ million in increased revenues and cost savings.
Continental was able to apply real-time BI in customer engagement operations through better ticket pricing, baggage and customer complaint handling, and more accurate booking and arrival information.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]