We have been assigned a case study of a local (Cypriot) company called Remedica for which very few information has been disclosed on the internet. Their website is the following: https://www.remedica.eu/
Congo has been chosen as a location in which the company could potentially expand in. We are therefore, required to compile a market expansion strategy for this region.
The essay should be as follows:
A. 2 paragraphs: describe current market expansion strategy used by Remedica so far. I did not find any information about this on the internet so I am just presenting the information found on their website as they may be of assistance to you.
a. For more information about R and D, click here: https://www.remedica.eu/departments
b. For more information about their medicinal products here: https://www.remedica.eu/products/remedica-products
c. For more information about the countries click here: https://www.remedica.eu/worldwide
d. It may also be helpful to look for information in the news section found here: https://www.remedica.eu/news-media . For example, the signing of an agreement for the acquisition of 100% of Remedicas shares by Ascendis Health, an international company listed on the Johannesburg stock exchange of South Africa is very important.
B. 1 and a half Page: the market expansion strategy that Remedica should implement for Congo
In this section describe the methodology with which market expansion should be implemented. The medical products were not specified therefore, I presume the professor needs us to look through the list of Remedicas products see which of the diseases are high in prevalence in the region ( e.g. antimalarial drugs such as Chloroquine Phosphate) or if there are products addressing diseases which are prevalent in all parts of the world (e.g. Antidepressants, antivirals, etc) (products can be found: https://www.remedica.eu/products/remedica-products
C. 1 page: Pestel analysis for Congo ? analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation.
P Political
E Economic
S Social
T Technological
E Environmental
L Legal
D. 1 page: Swot analysis for Congo: analyse internal strengths and weaknesses, as well as its external opportunities and threats.
E. 1 page: analyse its competitors
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