For the next few course weeks, you should be working on your initial Marketing Plan Draft based on your proposal. You should develop your draft from the perspective of acting in the role of your company’s Marketing Guru. Also, take the position that your respective company has been in business for at least one year.
Please refer to the revised version of the Marketing Plan Outline attached. The Sections and Sub-Sections that should be addressed in your Draft are as follows:
Section 2 – Company Description
Section 3 – Strategic Focus (and all of its sub-sections)
Section 4 – Situation Analysis (and all of its sub-sections)
Section 5 – Marketing-Product Focus (and all of its sub-sections)
To aid you with the SWOT analysis element, I have created a SWOT Template you can follow that is in the Doc Sharing section of your course shell.
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