There are two major ways to practice ‘evidence-based management’ – analytics and experiments. Please describe a situation in your professional life where you believe one of these methods could provide valuable information but where neither of these methods are currently being applied. If you decide on an analytics approach, please describe how you would collect the data and strive to handle the causation question. If you decide on an experimental approach, please describe how you would design the
Experiment and handle the external validity question. In whichever method you choose, describe how statistical significance would be used.
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