Social Media Brand Analysis Step 1. Compare Companies Social Media Product and brand category: Grocery Stores Companies: Costco.com, Wholefoods.com, and Walmart.com Step 2. Compare social media activities The compare the utilization of social media with digital marketing by the brands. This includes the most popular social media platforms, such as Facebook, Twitter, and Instagram, and other relevant but less frequently used sites, like Pinterest, Snapchat, or Periscope. Your analysis is a combination personal comments and research on their social media program, plus their connection to the brands website, keywords used for search results, video advertising, and evidence of engagements/interaction with mobile apps. IMPORTANT: Do NOT just describe what you see on the social media page, or summarize its content. Focus on content strategy and communication with the assumed target audience. You should begin with library or online research about the activities and programs associated with these brands. Any information about how your brand uses social media is desirable. So, check industry reports, business, and tech publications in the APA format to support your comments
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