� Based on store visits and internet research you are to produce a SWOT analysis of the Autumn/Winter 2011 range

� You need to conduct and demonstrate market research into your specific chosen product area, and show both primary and secondary sources

� You are asked to individually assess the specific retailers ranges for the relevance and value to their customers and visitors

� You will be expected to report on the breadth and depth of their offer, and its relevance to the market place for this current season.

� You should make use of attribute analysis to review ranges.

� Based on observation, store visits and store interviews you should aim to draw conclusions on best and worst selling styles.

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