Ford Motor Company

Ford Motor Company

Like most companies, the Ford Motor Company, one of the most influential automobiles, started in a humble way. Despite low volume sales and discouraging results sometimes, the company re-engineered its work processes to maintain a lead in the car industry. One notable aspect of the company is a strong work ethics in all its dealerships (Miltenburg, 2005). From its recent results, the company seems it has a bright future.

Ford Motor Company deals with SUVs, commercial trucks, Hybrids and EVs, crossovers, cars and trucks.  It originated from America and has established itself in international markets, and has products that suited for different market segments and this positioning has made it successful in the vehicle industry (Paul, 2011). Its products are sold throughout the six continents. It survived the near recession in 2008 and has continued gaining profits each subsequent year. Ford was one of the pioneers in the automobile business and almost all the cars in pre-civil war era were Ts models that belonged to the ford company. It has done well in the automobile industry and in sports ventures around the world (Wilkins & Hill, 2011). The ford company has engaged in motor rallies that have included the use of its cars.

Ford Motor Company is listed on the New York Stock Exchange (NYSE). From its performance, it is evident that the Company has been able to managed competition well in the market. The rate of return for the past one year was reported at 62.17%, which was highest among the peers (Ford Motor Company, 2013). This rate of return is welcome since it increases the confidence of investors to venture into the company or sell their shares at a profit. The share price on the New York stock exchange is 16.95 dollars (Besley & Brigham, 2011).

The top management of Ford Company consists of CEO and CFO. The CEO is Allan Mullaly and the Executive Chairman is Bill Ford. The chief finance officer (CFO) is Bob Shanks. With this team of professional, the company is geared towards producing eco-friendly cars to enhance the company’s profit margins and to preserve the environment. This new direction will lead to limiting pollution by use of fuels that are highly dangerous to the environment. The goal of the company is to reduce carbon emissions to 30% over a period of 13 years (Ford Motor Company, 2013). This ensures a bright for Ford, as most automobiles companies are opting for green energy due to the uncertain future of petroleum.

Another aspect that will see the company continue to grow its business in the future is embracing diversity. Diversity in the workplace is becoming a competitive tool in modern corporations. The company understands that diversity will be the engine that will drive its results in the 21st century. Although Ford started with one person, today the company has a diverse workforce that is dedicated to meeting eth needs of people from all over the world.

In conclusion, Ford has been resilient in the car market. The strong work ethic embraced by the company has played a key role in overcoming the shocks in the turbulent market. The strong financial performance in the last years shows the company is here to stay. In addition, the focus on going green and embracing diversity also mean the company will continue to grow in the coming decades.


Besley, S., & Brigham, E. F. (2011). Principles of finance. Mason, Ohio: South-Western.

Ford Motor Company, 2013. Financial Reports & SEC Filings. Retrieved from

Miltenburg, J. (2005). Manufacturing strategy: How to formulate and implement a winning plan. New York: Productivity Press.

Paul, J. (2011). International business. New Delhi: PHI Learning.

Wilkins, M., & Hill, F. E. (2011). American business abroad: Ford on six continents. Cambridge: Cambridge University Press.


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