Form a \”marketing segmentation\”point-of-view,how are these two competitor\’s \”target markets\”different?

go view these two Youtube clips before answering this two questions.
1.Form a “marketing Segmentation” point- of-view, how are these two competitor’s “target markets” different?
2. Which company is selling the “features” of a tool rental service, and which company is selling the “benefits” of a tool rental service? Briefly explain or defend you answer

The first clip is for “Cresco” tool rental company and the second is for “A Tool Shed” tool rental company.

https://www.youtube.com/watch?v=AhNa0fOdwnM

These two video are the sources so please do not use any other source besides this you can use our text book name \”Principles of Marketing\” 16Ed. authors Philip otler & Gary Armstrong.
No need for cover letter or topic!

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]