How did Shaver \”manipulate\” the IV similarity (similar/dissimilar)?

Shaver (1970) had two independent variables: severity of the accident outcome(severity) and similarity of the subjects to the transgressor. Shaver manipulated the outcome IV by giving subjects in different conditions different scenarios: mild outcome – the boy had the metal splinter in his wrist; severe outcome – the boy had the metal splinter in his eye! How did Shaver \”manipulate\” the IV similarity (similar/dissimilar)?

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