For this paper, we have to compare two cases, one case is short it’s called “Ethics in Big Pharma” and the other one is the NASA book, I have taken some pictures from chapter 1&2 of the book, it should be good enough information for comparing the case. But if you have the book or if you want to borrow it from the library, below is the name for it.
one of the big issue that I think can link 2 cases together is their ethics problem, in the small cases the pharmacy claims that they are telling people everything but they are actually not just like in the NASA case, they don’t’ tell the people everything when they say they are, they know the problem of making the shuttle exposed but they don’t want to admit it. And from chapter 1, from the timeline, it shows that they didn’t tell the people even the family of the astronaut about their lost until 2pm when the president have a statement << it could also claim it as a ethic problem.
Name of the books
Case Studies: (Chapter 47 P.350-356 only)
Keyton, J., & Shockley-Zalabak, P. (2010). Case studies for organizational communication: Understanding communication processes (3rd ed.). New York: Oxford.
NASA Book: (Whole book)
Tompkins, P. K. (2005). Apollo, Challender, Columbia – The decline of the space program: A study in organizational communication. Los Angeles: Roxbury.
Elements require for the paper
The case comparison paper should be between 5 to 7 pages (excluding the cover page, tables, figures, and references) and should include the following elements:
1) Brief introduction of the selected case from Keyton and Shockley-Zalabak (2010)
2) Brief introduction of relevant information from the NASA case
3) Relevant organizational communication theories/concepts that tie the two cases together
4) Similarities and differences between the two cases (with respect to the relevant theories and concepts)
5) How the NASA case helps understand the selected case
6) How relevant lessons learned from the NASA case can help create solutions for the selected case
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