Order Description
Assessment Title Research Skills Assignment Two
Unit Title Research Skills
Unit Code BSS010-2 Number of Credits 15
Unit Leader Dr Jasmine Tehrani
Assessment Weighting (%) 50%
Issue Date Week 12
Submission Deadline Week 18 Friday 5th of May Before 10:00 am
Procedure for submission Electronic copy via BREO TurnItIn
Expected Return Date June 2016
Description of
Assessment Task
Assessment 2 requires you to produce a research proposal. The word limit is 1,500 words. You need to adapt some research techniques discussed in class to meet the requirements of a scenario you are given. This research proposal should be a commercial based research proposal for an organisation.
The proposed work is as follows:
?You will be given a number of specific scenarios in relation to an organization to choose from.
?You toned to identify and use suitable academic theories to form the base of a chosen research proposal.
?You need to produce a detailed research proposal.
?In detail, you need to:
oPropose a research project plan derived from the relevant literature with reasoning,
oExplain the methods / techniques to be used including a discussion of their strengths and weaknesses,
oPresent why your suggested method / technique is suitable for this investigation for the organization.
oDiscuss the applicability of the expected outcome results obtained using your method / technique.
oDiscuss the theoretical underpinning of your chosen approach.
oProvide an outline project plan identifying the sequence of steps required to realize the project aims and objectives.
Guidelines and Additional Information
?You need to clearly explain why your recommended approach is appropriate, and what the benefits could be obtained by doing this research to the organization.
?Select one of the topics from the list provided on which to develop your research proposal.
?You are required to use the report template provided.
?Your report needs to be well presented and in a good logical flow.
?Good clear presentation using an appropriate structure demonstrating effort to communicate effectively is essential and will result in higher grades.
?Use of the Harvard referencing style for citing references see https://lrweb.beds.ac.uk/guides/a-guide-to-referencing/referencing is mandatory. This not only applies to the bibliography but also to in-text references. This is a major attribute of the Learning Outcome of this unit.
Submission deadline:
Submission deadline is 10:00 am On Friday 5th of May 2017. The report must be submitted via TurnItIn on the BREO unit site.
Unit Learning Outcomes assessed: Develop a research proposal which selects and justifies the appropriateness of a chosen method with discussions of the theoretical underpinning for your choice, and its strengths and weaknesses.
Word Limit 1,500 words
Format Word document
Resources/Support Available Briefing Seminar
Lecture material, seminars, recommended texts, library resources
Assessment Criteria Please refer to the Assessment Criteria on page 6
Peer / Self-Assessment Required NO
Details of how feedback will be provided On BREO
Research Skills assessment 2 topics
You are a research manager for a large consultancy company. You work in a large and busy department conducting varied types of research projects.
The marketing/product manager in a company writes you a request for a potential project. Your task is to respond it with a research proposal. Pick one from the list given below to produce your research proposal. The company is concerned with the UK market only.
1.I am the brand manager of a leading clothing brand. Could you please help me to quantify how the market is segmented and major buyers for each of these segments?
2.I am the product development manager of a high end beauty company targeting the female consumer segment. I would like to find out users reaction to three different formulations. Could you help me please?
3.I am the packaging development manager of a leading grocery brand. I would like to get the user re-action to new packaging design. How could you help me?
4.I am the manager of Galaxy Theatre in Luton and we are considering having a Spring Film Festival a program of different films to be shown every night for 5 days. How can you help me develop a suitable program for this festival by identifying consumer preferences of film genres?
5.I am the CEO of a consultancy company working for the NHS. I would like to find out how do elderly people living in a retirement home perceive their situation in terms of quality of care that they are receiving. How could you help me please?
6.I am the head of student union at a university. I would like to measure student satisfaction at the university. How could you help me please?
7.I am the marketing manager of an ice cream bar. I want an assessment of how much my market share would change if I reduced the size of my ice cream bar by 15%?
8.I am the advertising manager of a dairy product. I need an assessment of our current advertising campaign and a test of proposed campaign. How can you help me please?
Template for Assessment 2
Research Proposal (50%)
1.Topic selected
2.Introduction and background of research
Background of the research, why doing this research is important, what is the significance of doing this research? What this proposal is going to cover?
3.Research question
Research question is the question this proposal will set a research to explore. You are expected to rephrase the selected topic into doable, focused, actionable, narrowed down research question. The identification of the research question should be based on a short review of relevant literature.
4.Aim and objectives
The aim and objectives should be reasonable, true to nature, realistic and achievable. A single aim and a step by step objectives to achieve the aim are required.
5.Proposed Research methodology
You need to present research design of the primary and secondary research in order to achieve the aim of your project. Choose and justify the research methods which are appropriate to address the research question, type of data to be collected, how the data will be collected, how the data will be analysed, how you will make your conclusions. You need to consider the following in presenting your research proposal:
?Strengths and weaknesses of the methods and/or techniques
?The suitability of the method / technique in different research contents
?Generalizability of results obtained using each method / technique
?Issues of using each method / technique, for example, ethical considerations, access to data, sample selection, bias, etc.
?The credibility of research findings: reliability, validity, generalizability, ethics, negotiation of access to people, organizations and the data
?Strengths and weaknesses of the methods and/or techniques
?Have appropriate methods been used to tackle the research question/problem?
?Is there an adequate explanation of how the methods were used?
?Is there an adequate explanation of the data collection process and choices made (e.g. sampling, selection of data base, conceptual framework)? (where appropriate)
6.Project plan and timeline
An overview of the project plan and timeline.
7.Issues to be considered / limitations
Discuss the potential issues which may be encountered during the research process, such as accessibility to data, time and resources needed to complete the research, budget constraints, validity of data, and potential ethical issues.
8.Potential use of research findings
What are the likely outcomes of the research? How research will benefit the targeted organisation and other potential users of the research?
9.Conclusion and recommendations
Concluding remarks and recommendations to the client/other stakeholders in relation to the research project.
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