Implementing an Outreach Program
To implement the outreach program to provide health services to the needy community members, it is vital to bring onboard the relevant stakeholders. The first step will involve creating awareness about the outreach program and generating momentum among the hospital stakeholders who include hospital project teams, hospital management, clinicians and administrative staff. Appropriate communication of the purpose of the program will prevent resistance. In the first stages, communication will include strategic messages to educate and get the support from the stakeholders. As the program progresses, communication will involve tactical messages, which will, target particular program work streams (Morsing & Schultz, 2006). Communicators will be selected and given the role of creating messages for the stakeholders. Methods of communication with stakeholders will include meetings, emails, memos, and videoconference. Since stakeholders have conflicting priorities, a single communications approach targeting all of them will not be effective. Communication tactics and mechanisms of delivery will have to be customized in order to achieve the required engagement levels in all the stakeholder groups (Stephens, Malone & Bailey, 2005).
A strategic approach to dealing with stakeholders will involve consulting with them and involving them in policymaking and planning as well as giving them opportunities to give their views and ask questions regarding the program (Ackermann & Eden, 2011). Firstly, it is necessary to analyze all the stakeholders and develop an inventory of their specific needs, expectations and concerns. Then, respected and credible program advocates will be selected to act as channels for the messages. The tactical materials and activities that will be used in delivering the information will be identified and information will be disseminated to the hospital leaders and executives and later communicated to clinicians and front-line staff.
References
Ackermann, F., & Eden, C. (2011). Strategic management of stakeholders: Theory and practice. Long Range Planning, 44(3), 179-196.
Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323-338.
Stephens, K. K., Malone, P. C., & Bailey, C. M. (2005). Communicating with stakeholders During a Crisis Evaluating Message Strategies. Journal of Business Communication, 42(4), 390-419.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]