Incorporating cultural sensitivity when interacting with international clients

ntroduction:Today’s digital business environment is global, fast-paced, and highly competitive. As a business professional, it is imperative you communicate effectively throughout your daily activities. In this task, you are asked to demonstrate your proficiency in communicating as a business professional.Scenario:As a recent graduate, you are exploring the job market for a challenging position in sales or marketing. You have found a job online that meets your qualifications and is ideal for your situation so you immediately fill out an application. However, you realize that the application is incomplete without a professional cover letter, which is crucial to obtaining an interview.Fortunately, after successfully submitting a finished application and going through the interviewing process, you are hired in this position. For your first assignment, the VP of sales has asked you to ghostwrite the invitation to an important meeting for the company’s clients, many of whom are from nations outside the United States. This invitation should communicate a sense of warmth and excitement and incorporate effective written communication to the meeting’s attendees.A. Write a cover letter (suggested length of 1 page) for the sales/marketing job you applied for online by using business writing techniques to justify a case for why you should be hired.Note: Consider the following questions when composing your cover letter:• Why is this position of interest to you?• What qualifies you for this position?• Why are you a good fit for this specific position?• Why are you a good fit for the company as a whole?B. Create a business-to-business sales meeting invitation in the form of an email or formal business letter (suggested length of 1 page) for your company’s international clients.Note: Consider the following questions when composing your invitation:• What is the purpose of the meeting?• Why should the client be present at this meeting?• What is the format of this meeting (e.g., Skype, in-person, phone conference)?• What actions will be taken as a result of this meeting?1. Write an essay (suggested length of 1-2 page) explaining the importance of incorporating cultural sensitivity when interacting with international clients.

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