1. Evaluate the role of international marketing planning process within the strategic planning of organizations.
  2. Apply the appropriate analytical tools and conceptual frameworks in a variety of business settings where political, cultural and socio-economic issues affect an organization’s international marketing decisions.
  3. Critically analyse key issues and strategies for entering international markets and how international marketing organization may assist in establishing businesses in new markets.
  1. Formulate international marketing strategies that include some or all of: economic and political environments, institutional frameworks, cultural dimensions, service and product development, pricing and value, communications, logistics, customer service and human resources.

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