- Evaluate the role of international marketing planning process within the strategic planning of organizations.
- Apply the appropriate analytical tools and conceptual frameworks in a variety of business settings where political, cultural and socio-economic issues affect an organization’s international marketing decisions.
- Critically analyse key issues and strategies for entering international markets and how international marketing organization may assist in establishing businesses in new markets.
- Formulate international marketing strategies that include some or all of: economic and political environments, institutional frameworks, cultural dimensions, service and product development, pricing and value, communications, logistics, customer service and human resources.
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