Intrapreneurial Opportunity Southern Company

Order Description

Assign 5: introduces intrapreneurship. Intrapreneurship deals with assessing entrepreneurship opportunities internally for an existing business, i.e. Googles acquisition of YouTube and Groupon were developed internally. Although the acquisition of YouTube and Groupon were of existing companies, the idea to do so happened internally at Google. Intrapreneurship can also be the idea of starting a new business from the ground up within an existing company, i.e. Google AdWords is an example of SEO and advertising services. In fact, Google AdWords is the cash cow of Google. Now, in Assign 5, you can assess your research and creatively put yourself in the shoes of an in-house intrapreneur, and assess and identify intrapreneurial opportunities for your organization.

MBA

Short Paper Guidelines and Rubric
Intra
preneur
i
al
opportunities are a very different path of development for some companies and must be considered as a possibility for any bus
iness development
initiatives. One assumption here is that the effort is internally driven from within the firm.
Prompt:
Consider
ing your assessment in Module Six
on the capabilities and limitations of your
company
,
identify and assess an intrapreneurial opportunity
within a company and assess its impact with respect to both the level of effort and resources needed and the potential
benefits to the organization.
Be sure to
consider the appropriate types of analysis discussed throughout this course.
Guidelines for Submission:
Your paper must be submitted as a
3

5

page Word document with double spacing, 12

point Times New Roman font,
one

inch
margins, and at least three sources cited in APA format.
Instructor Feedback
:
This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more in
formation,
review
these instructions
.
Critical Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Intrapreneurial
Opportunities
Meets Proficient criteria
,
and
response demonstrates keen
insight into relationship
between intrapreneurial
opportunities, market domain
evaluation, and SWOT analysis
Develops list of intrapreneurial
opportunities with supporting
rationale based on marke
t
domain evaluation and SWOT
analysis
Develops list of intrapreneurial
opportun
ities, but rationale is
missing
or is not based on
market domain evaluation and
SWOT analysis
Does not develop list of
intrapreneurial opportunities
40
Intrapreneurial
Assessme
nt
Meets Proficient criteria
,
and
response demonstrates keen
insight into relationship
between intrapreneurial
opportunities, market domain
evaluation, and SWOT analysis
Accurately assesses viability of
selected intrapreneurial
opportunity, supporting
response with evidence from
market domain evaluation and
SWOT analysis
Assesses viability of selected
intrapreneurial opportunity, but
with gaps in accuracy, detail, or
support
Does not assess viability of
selected intrapreneurial
opportunity
40
Articulation of
Response
Submission is fr
ee of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy

to

read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major
errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understan
ding of
ideas
20
Earne
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