Each student is to develop a marketing communication (branding) plan for an organization (identifed below in the “Assignment Options” section. Please choose one of the organizations for your assignment. This marketing communication plan should include branding for (a) the organization’s image and the identified (b) product and/or service listed below in the “Assignment Options” section.
Each student’s posting must deal with brand strategies and tactics for a consumer (NOT B2B) market. Specifically brand (a) positioning, (b) equity, (c) distinction, (d) association, and (e) benefit. Do not forget to include a section on branding the corporate image, and do not overlook the inclusion of both tangible and intangible attributes. The role of trust is very important when branding an organization’s image, products, or services.
#1 – Gary Mathews Motors
#2 – The Riverview Inn
#3 – The Blackhorse Pub
#4 – Chipotle Mexican Grill
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