1.    Create the domestic and global product branding strategy.
2.    Determine and detail the optimum pricing strategy.
3.    Examine how your pricing strategy supports your branding strategy.
4.    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5.    Discuss whether a push or pull strategy will be used, justify your rationale.
6.    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
7.    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

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