Marketing Plan Information Paper

The Marketing Plan Assignment is designed as a learning exercise to help students bring all of the learning from the course into one project. The Marketing Plan will be due at the end of the term and should be worked on throughout the course.Each student will be required to develop a Plan consisting of an absolute minimum 10 to 15 pages of content, not counting title page, charts, partial pages or reference pages, using 12-point font, single spaced, in Microsoft Word format. The organizational format of the paper must follow the Sample Marketing Plan on page B-1 of the text Appendix B. At the end of each chapter there is good information regarding the creation of a Marketing Plan.All references used in the creation of the Plan should be detailed in a Bibliography list at the end of the paper. Papers must use at least 10 references in the work.In addition to the issues outlined in the sample marketing plan in Appendix B, students should also consider if there Plan should include the following:Sales forecastMarket potentialMarket shareCompetitive structureFixed and variable costContribution per unitBreak evenCash flow requirementsExpected ROIEach Marketing Plan will contain information unique to the subject being researched and there is no \”perfect\” sample plan to review, however the format of the Plan should follow the standard format outlined in these instructions.Students can choose the product, person or idea (real or fictional) that will be the subject of their Plan. Students will email the Instructor, no later than the end of the second week of class, outlining the subject they wish to develop in their Plan. The Instructor will then respond to this subject idea by sending a return email to the student, approving the idea or suggestion alternatives.During the term, the student should email the Instructor with any questions regarding the development of the Marketing Plan. The Plan is due on the final day of the course.View the Week 9 Activities PageIn the begining of the course we were instructed to give a company name that we will do a Marketing Plan on and I chose PostnetSo my end of course marketing plan needs to be on PostnetThats a sample Marketing Plan (attached file). My Marketing plan is suppose to look like this only the topic must be on Postnet

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