Analyze marketing problems as they arise within a business organization and demonstrate the ability to connect the key issues related to external environment, target market and marketing mix with concepts from the text.
Objectives
The objectives of this report are (1) to help you discover that Marketing is not simply a collection of static terms and dated theories but that organizations live these principles; (2) to analyze marketing problems as they arise within a business organization and demonstrate the ability to connect the key issues related to external environment, target market and marketing mix with concepts from the text.
Instructions
Identify and download an article from the BMCC online database related to one or more marketing concept/term/ vocabulary word that you have studied in the MAR 100 class that shows the importance of choosing the right target market, understanding the external environment of a business, and/or the importance of the product, price, promotion, and distribution strategy.
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