(a) State the key characteristics of each of the 7Ps in the Marketing Mix;
(b) Apply these to a typical mid-range hotel chain operating in the UK.
Learning Outcomes (Reproduce module outcomes and highlight any of particular relevance)
– Demonstrate awareness of/appreciate the role of the organisation in the context of the internal/operating environment
– Demonstrate knowledge of business planning and marketing
– Demonstrate interconnectedness between and evidence ability to examine the business/internal environment and its interface
– Outline core frameworks for assessing, managing and coping with change in the internal environment
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